AI's increasing influence on SEO will cause large companies to bid extremely high amounts for visibility on Google. This dynamic will make a personal brand critically important, as it offers direct discoverability without competition.
"AI starts to kind of take over SEO. And so what's going to happen is these monopolies are going to start bidding very very high amounts to show up in Google. If you have a personal brand, people will be searching your personal brand and you have no competition."
