In 2024, consumers will increasingly seek discounts due to maxed-out credit cards and inability to afford current spending levels, leading companies to change pricing models.
"2024 now is we're starting to see the next phase, which is people are saying, "I can't keep affording spending this money. I am maxed out on my credit card. I need an alternative and that alternative is a discount which is why you're seeing so many companies out starting to change their pricing models."
