If a brand's name, meaning, and target audience are not aligned and don't resonate, the business will not succeed in building a 'real brand' in the long term, even if short-term sales are achieved.
"if those aren't align if the audience you're trying to sell to and the name and the meaning of the brand don't resonate like people try to make fires yeah you might get sales and stuff for right now but you're not going to build a real brand"
