Market cycles driven by specific headline themes will diminish in effectiveness over time, with stock price pops becoming smaller and eventually ceasing, leading to the initiation of a new market cycle.
"towards the tail end of these cycles... you'll start to see more and more companies kind of jump on them and try to squeeze you know something out of it and it kind of works and works and works until it doesn't and then when they stop working entirely they'll stop even going up because longs are like no I'm not taking the risk and shorts are going to get more and more aggressive getting in earlier and earlier and earlier and these pops will get smaller and smaller and smaller until it's nothing. And that means it's time for a new cycle."