Facebook is expected to become a significant competitor to YouTube in the next few years by offering revenue sharing for video ads and incentivizing Instagram celebrities to post on their platform.
"what I am actually excited for that I think will happen in the next few years is a bit of competition from other companies. And at the moment, the most likely competitor seems to be Facebook. They're currently testing out video ads with the same revenue share as YouTube. And they're one hypothetical move away from telling their biggest Instagram celebrities, Facebook owns Instagram, that they can get paid to post on Facebook video and all their followers will be notified."
