Reliance, with its history of market disruption and significant financial resources, could potentially engage in a price war in the beverage sector, which may create headwinds for Varun Beverages Limited (VBL).
"Campa Cola, well the Reliance has had a history of disrupting whichever space they enter and if they decide to disrupt this space as well they very well can do that they can have a big price war in this range as well and they have deep pockets, they can disrupt and in such a case VBL may face certain headwinds"