The speaker suggests that many ideas fail because people are held back by fear, laziness, doubt, and uncertainty, and that taking action is more important than having the perfect idea or qualifications.
"when you understand the power of this you can identify values or qualities you want to be known for and then create a personal brand based on those values people who share the same values as you will connect with you it's about the skills the experiences you have your integrity how you communicate with others I was thinking about what my personal brand is and how I would describe it in three words and I would say firstly it's a no BS approach with things I like to be straight to the point I love facts and there's no beating around the bush just what you need to know with no filler words secondly transparency I'm very open especially with my opinions and I'm not afraid to share them thirdly a cheerleader I like to take a go- getet it approach with everything I do and I like to try and push that attitude onto as many people as I can and I like to think I bring these values to my YouTube channel as well and even if it wasn't YouTube whatever I do for a living those are the values that I'd like to uphold in everything that I do so think about what values you want to live by and is probably the most important one on the list and I would go as far as saying it is more important than all the skills and the qualifications and the knowledge that you have whatever you're thinking of launching whether it's a YouTube channel a business a project a podcast or anything else it all starts somewhere with an idea and you probably have an idea right now but without action the idea is nothing multiple people will have the same idea probably at the same time but most people when they have an idea they won't action it that idea will be overshadowed by fear by laziness by doubt by uncertainty and they simply won't do it"