How Ranveer Singh-Backed SuperYou Hit ₹100 Cr | The Playbook Explained | Ft. Nikunj Biyani | FWS 88
Published: 2026-01-04
Status:
Available
|
Analyzed
Published: 2026-01-04
Status:
Available
|
Analyzed
Predictions from this Video
Incorrect: 0
Prediction
Topic
Status
SuperU has achieved an annualized revenue of over 100 crore.
"and recently I just read in the news also it has crossed 100 cr annualized revenue."
Correct
SuperU was launched in November of the previous year.
"We launched November last year,"
Correct
The SuperU brand is designed to align with Ranveer Singh's personal brand image, described as loud, bold, and energetic.
"So, it's handin glove cuz the brand is designed around his brand as well, right? So, it's loud, it's bold, it's it's there, it's full of energy."
Pending
Ranveer Singh holds a double-digit percentage equity stake in SuperU and was involved from the initial concept stage.
"So I Yeah. So it's in double digit percentages. And I think the um I keep trying to like say this but I've not found the right words to describe it. like he's not someone we got on board. He's part like of the first cell"
Pending
SuperU launched a protein wafer, intentionally differentiating it from typical post-gym protein bar consumption.
"When we launched the protein wafer, we didn't want it to be linked to a protein bar as a cliche consumption that only after the gym you can eat this."
Correct
SuperU has launched 'minis' of their protein wafer to cater to smaller sweet or salty cravings, distinct from the full-sized protein bar.
"So, for example, we also launched minis, right? Now, that's also different customer need state, which is I want that only two, three bites of a sweet craving salt. So, this solves for that. It's not a full 10 g heavy protein bar, right?"
Correct
SuperU has recently launched a new product: fermented yeast protein.
"So this is fermented yeast protein. So this is a new product that you recently launched."
Correct
SuperU launched its fermented yeast protein product approximately four months prior to the interview.
"We launched this about 4 months ago."
Correct
SuperU had been working on the fermented yeast protein product for approximately 1.5 years before its launch, despite the brand's overall one-year existence.
"So that's the thing right like a lot of people think okay superu one one year back it launched but how many years before that you've been working on it? I'd say like a like a year and a half easy."
Correct
SuperU claims to be the first company to launch fermented yeast protein in India.
"First ones to launch this in India."
Correct
SuperU's strategy is focused on developing innovative and novel products for the market, rather than replicating existing ones.
"I was excited and under superu I want to build innovative cool new products for the market and not just the same this thing"
Pending
Protein powder is generally considered an expensive ingredient category.
"So protein powder as a category it's an expensive ingredient."
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The average Indian diet is not sufficiently protein-rich.
"The truth is the average Indian diet, right? Is not as protein uh efficient, right?"
Pending
SuperU aims to create balanced macronutrient snacks, offering an alternative to high-carb/fat, low-protein options like chips, by including a moderate amount of protein.
"What we're trying to do is we're trying to create balance in the macronutrients. We're not trying to say that you should eat things only with protein. But if you were going to eat chips that only have carbs and fats, very high carbs, very high fats, zero protein, why not just eat something that has medium amount of carbs, medium amount or low amount of fats, and a good amount of medium amount of protein?"
Pending