Tata Motors has three potential options to address the impact of tariffs: passing the cost to customers, reducing internal costs while keeping prices constant, or absorbing the tariff burden themselves.
"Option number one is to pass on the cost to the customer. ... Possibility number two, they decide hey, let's not pass on the cost to the customers. We will keep the selling price constant, but we will cut down on the cost. And option number three is absorbing the hit, absorbing the tariffs by themselves"