Noise founder on how he built a ₹4,000 cr wearables brand ft. Gaurav Khatri | Business Talkies

"I believe in the smart watch category will grow because not many people were there, fitness was something which was very less in India at that time in 15-16, but we believe in it that this is an opportunity that is coming to India now, after a year, they will be much more aware through internet and stuff about how important fitness is and the way smart watches and smart technology was growing, this will be the hub of a lot of smart tech that you will be controlling through the wrist."

"The day you will start controlling your keyless entries from watches the day you will start controlling a lot of your lighting and home automation that too today It is possible and it can happen even today but right now it has not scaled up to that extent in India."

"So, I think if we look at the variable in a broader version, I think the variable smart watch is one smart variable. It will have a lot of different forms and factors that will come with time and solve for a different niche of audience."

"a lot on audio a lot on variable space a lot on fitness algorithm reaching to Accuracy enabling lots of things with AI and making the devices much smarter"

"if I have to answer this we would be nuts of 500 crores of gross revenue business would be selling in a year"

"I think as high as it has to grow like we were at at one Particular time we're at 30 or 35 40 45 and if you want to be really, really a great brand I think it should be not at 50 60 or not at 50 55 or 60 also"

"our interest in the last two years is around the wireless health tech ecosystem is where we will be focusing a smart ring is what is also one big thing or we are ring one that is that has some scope"

"Channel expansion will also be there We want to touch base on the bigger geographies outside India Also is what we want to touch on"

"such a saying is being done because people are saying that wearables will move from watches to rings Because it is much easier to wear and watches will soon become jewellery again I I don't think so It's true from a 30000 view Somebody can feel what ever they want But being looking around the consumer I can tell you a lot of innovation is going to happen in the smart watch space"

"such an impact doesn't happen that an influencer came to you yesterday and the day after tomorrow your sales increased 10 times. You don't get that kind of thing. And I think you need celebrities for different reasons. And a brand should know why that celebrity is coming."

"I think even now we spend most of our money in digital form, we don't spend much in offline form, of course now there is money that goes into the experience setup that you have to do at earn"

"I don't believe much in 10 year vision well and because in tech space everything changes in 10 years I can tell you about the next two years a lot on audio a lot on variable space a lot on fitness algorithm reaching to Accuracy enabling lots of things with AI and making the devices much smarter"

"the day you will start controlling your keyless entries from watches the day you will start controlling a lot of your lighting and home automation"

"people are working on smart shoes, people are working on smart t-shirts, people are working on smart belts, smart rings, smart helmets and stuff."

"in audio like you I told you know Bose is now with us so things will change a lot of things are going to happen in a big way"

"there is going to be a lot of different things that this country has not seen before"