ETFs like NOBL, which focus on S&P 500 companies with a consistent history of increasing dividends (dividend aristocrats), are expected to see increased investor interest and potential inflows during market downturns due to their perceived safety.
"these two dividend plays are not going to be the most aggressive, the most risky, more of the safer plays that when markets go down, people want safer investments. These are the types of funds that could see more inflow, which could benefit the funds."
