ilmscore | Prediction Details
"D2C actually works only for personal care. And this is the answer I gave to my investors in 2017. There was a lot of pressure to do D2C. D2C is the next best thing. I said, the math is dozens up. If your gross margin is 35, then what is left after doing logistics cost and marketing, it will come to negative 50."
By Groww | July 28, 2024 | Pending
From video
How ITC Beat Nestle to Acquire Yoga Bar ft. Suhasini (Bonus: Govt. Schemes) | Business Talkies 00:27:38 - 00:28:02
Interpreted Prediction
Predicted in 2017 that a D2C model for Yoga Bar (or similar FMCG products with a 35% gross margin) would be unprofitable, resulting in a negative 50% outcome after accounting for logistics and marketing costs.

Prediction Details

Topic
D2C Business Model

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