Interpreted Prediction
Zepto and Zomato are viewed as a greater threat to Hindustan Unilever (HUL) than declining consumer incomes, due to their ability to influence consumer purchasing decisions.
AI Evaluation Notes
It's difficult to quantify the exact impact, but Zepto and Zomato's influence on consumer purchasing decisions has likely been significant for HUL. They provide alternative channels and influence brand visibility and consumer choice, potentially posing a challenge to traditional FMCG distribution and marketing strategies.