Why I Stopped Selling Coffee

"we could actually begin making money and reinvest those profits into expanding in new areas like tea and eventually K cups, coffee makers into anything else that you could think of using."

"we're officially operating on a profit margin of roughly 30% per bag of coffee sold... we decided to reinvest all of it back into making a brand new product that everyone has been asking for for a while now, and that is bankroll tea. ... three new flavors. Caffeine-free lavender chamomile, vanilla Earl Grey, and herbs and matcha, which are officially for sale at the time you're watching this video"

"we're officially operating on a profit margin of roughly 30% per bag of coffee sold"

"coffee prices today are on par with the most expensive they've ever been in history."

"Our retargeted marketing campaigns also became an absolute nightmare after the iOS update, which allowed users to stay anonymous and triple our cost of customer acquisition."