Inside NELK’s $250,000,000 Empire (The Full Story)
Published: 2023-02-27
Status:
Available
|
Analyzed
Published: 2023-02-27
Status:
Available
|
Analyzed
Predictions from this Video
Incorrect: 0
Prediction
Topic
Status
Happy Dad is projected to have a valuation of $250 million this year.
"I think happy Dad alone this year will be worth 250 million wow evaluation"
Pending
Full Send has a headquarters located in Orange County, California.
"we're at the full sand happy Dad headquarters in Orange County California"
Pending
Nelk plans to launch a new consumer goods product, specifically beef jerky.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Happy Dad is releasing a new consumer goods product, beef jerky.
"we're gonna come out with another consumer goods product why jerky"
Pending
Happy Dad is set to launch in Canada in the summer, potentially late spring.
"Canada doesn't be a big one that one we're launching this summer maybe even late spring"
Pending
Happy Dad is currently available in 16 states and maintains full control of the company.
"you know we're still only in 16 States but at this at the end of the day though we also have control of the company"
Pending
Happy Dad drink sold out in all of California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad drink sold out in all of California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Nelk's Happy Dad drink sold out in all of California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Nelk is hiring 5-7 new people every 1-2 weeks and currently has around 50 employees.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Happy Dad is hiring 5-7 new people every 1-2 weeks and currently has around 50 employees.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Kyle has stated on a podcast that Nelk is worth a quarter million.
"Kyle's talked about it being worth a quarter million recently on a podcast"
Pending
Kyle has stated on a podcast that Full Send is worth a quarter million.
"Kyle's talked about it being worth a quarter million recently on a podcast"
Pending
Kyle has mentioned on a podcast that Happy Dad is worth a quarter million.
"Kyle's talked about it being worth a quarter million recently on a podcast"
Pending
Happy Dad is releasing a new consumer goods product, beef jerky.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Nelk is releasing a new consumer goods product, beef jerky.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Happy Dad's valuation is projected to reach $250 million this year.
"um I think happy Dad alone this year will be worth 250 million wow evaluation"
Pending
Happy Dad will launch in Canada this summer, possibly late spring, which is expected to be a significant event.
"we're gonna launch this summer maybe even late spring yeah that's gonna be a big one that's gonna be crazy"
Pending
Happy Dad will be conducting tastings and discussing their business operations from top to bottom.
"we're gonna we're gonna try out some tasting today try some seltzers talk about the business kind of run through it for you guys so you understand a little more kind of top to bottom how it works"
Pending
Happy Dad is launching in five new states: Missouri, Michigan, Ohio, Wisconsin, and Maryland.
"these latinx five states are launching next so Missouri Michigan Ohio Wisconsin Maryland"
Pending
Happy Dad is launching a beef jerky product as their next consumer good.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Nelk is launching a beef jerky product as their next consumer good.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Happy Dad has a significant presence and sales team that visits gas stations and convenience stores.
"we have a lot of feet on the ground that visit the gas stations and the convenience stores"
Pending
Happy Dad is considering placing ATM machines in bars and restaurants that carry their product.
"we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
The idea for Happy Dad's beef jerky product originated from a fan suggestion.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Nelk's beef jerky product idea came from a fan.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Happy Dad has its headquarters located in Orange County, California.
"we're at the full sand happy Dad headquarters in Orange County California"
Pending
Full Send shares headquarters with Happy Dad in Orange County, California.
"we're at the full sand happy Dad headquarters in Orange County California"
Pending
Happy Dad is scheduled for a summer launch, potentially in late spring.
"we're gonna launch this summer maybe even late spring"
Pending
Nelk is planning to release a beef jerky product, diversifying beyond beverages.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Happy Dad is planning to release a beef jerky product, diversifying beyond beverages.
"um we're gonna come out with another consumer goods product why jerky"
Pending
The Happy Dad drink experienced a complete sell-out in California within a two-hour timeframe.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
The Happy Dad drink, associated with Nelk's channels, sold out in California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
The initial investment for Happy Dad was around $1 million and was quickly returned due to rapid product sales.
"I think of the initial investment which obviously returned pretty quick because um the product sold so quick you know it's about a million bucks"
Pending
The initial investment for Happy Dad was $1 million, which is less than expected, with a projection of $5 million+ if more states had launched.
"it's about a million bucks it's actually not as much as I was expecting I was thinking it should be like a five million dollar plus it would have if we launched more States"
Pending
Happy Dad is experiencing rapid growth, hiring 5-7 people weekly and currently employing around 50 individuals.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Happy Dad's employee count has grown significantly from 5 a year ago to 16 in November, and is now around 50.
"in November we were at 16 a year ago this time I think we're at five"
Pending
Happy Dad's rapid hiring rate indicates substantial business expansion.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Happy Dad's growth trajectory shows a significant increase in staff from 5 to 16 within a year, and now to 50.
"in November we were at 16 a year ago this time I think we're at five"
Pending
Happy Dad drink achieved a rapid sell-out in California within two hours.
"the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad drink experienced a complete sell-out in California within a two-hour timeframe.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad products are highly purchased once seen, with store displays often being depleted within 1-2 days.
"if it's seen it's purchased you know when you go on like our Instagrams and you see like these store displays those displays are usually wiped within like a day or two"
Pending
Happy Dad is exploring the idea of installing ATM machines in establishments that serve their drinks.
"we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
The concept for Happy Dad's beef jerky originated from a fan suggestion.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Nelk's beef jerky concept was inspired by a fan's idea.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Canada is slated for a major launch of Happy Dad this summer, potentially starting in late spring.
"we're gonna launch this summer maybe even late spring yeah that's gonna be a big one that's gonna be crazy"
Pending
Kyle indicated on a podcast that Nelk's business is valued at a quarter million.
"Kyle's talked about it being worth a quarter million recently on a podcast"
Pending
There are plans to collaboratively develop a new product.
"we're going to create a new product together"
Pending
A suggestion was made to create an alcoholic beverage.
"you should have an alcohol you should create an alcohol"
Pending
The speaker previously attempted to launch a tequila brand with the Bootel brothers around 15 years ago, but it failed due to a lack of marketing expertise.
"if you can do it do it and reach out to a couple buddies of mine the bootel brothers story that I don't think I've ever told this story before but maybe about 15 years ago or so we had launched a tequila together but we didn't have the marketing we didn't know how to Market it so the company failed"
Pending
The speaker is seeking to re-enter the alcohol market with an A+ product that tastes great, emphasizing it as a priority opportunity.
"I called these guys and say hey what do you think about giving alcohol a chance again but I need you guys to make an A plus product like I got to like this is a crazy opportunity we've got to make it a priority but you got to make sure that it tastes great"
Pending
Partners were brought on board for Happy Dad, and initial sample tastings confirmed the product tastes great.
"these guys are not gonna want anything that tastes less than great brought them on board and I went back to Kyle's like hey I got the partners in fact we have samples let's try them we did that first sample taste like this tastes great"
Pending
The successful tasting of the product marked the inception of Happy Dad.
"that's pretty much the beginning of happy Dad"
Pending
A review of Happy Dad's business operations and seltzer tasting will be conducted.
"we're gonna we're gonna try out some tasting today try some seltzers talk about the business kind of run through it for you guys so you understand a little more kind of top to bottom how it works"
Pending
Kyle has mentioned on a podcast that Happy Dad is valued at a quarter million.
"Kyle's talked about it being worth the quarter million recently on a podcast"
Pending
Happy Dad is expanding to five new states: Missouri, Michigan, Ohio, Wisconsin, and Maryland.
"these latinx five states are launching next so Missouri Michigan Ohio Wisconsin Maryland"
Pending
Canada is a significant market for Happy Dad's launch, planned for this summer, possibly as early as late spring.
"Canada doesn't be a big one that one we're launching this summer maybe even late spring"
Pending
Happy Dad is 100% self-funded.
"we did no no so funded so you guys on a hundred percent of the company as of right now"
Pending
The initial investment for Happy Dad was approximately $1 million and was rapidly recouped due to high sales volume.
"I think of the initial investment which obviously returned pretty quick because um the product sold so quick you know it's about a million bucks"
Pending
The initial investment for Happy Dad was $1 million, less than anticipated, with a potential of $5 million+ if launched in more states.
"it's about a million bucks it's actually not as much as I was expecting I was thinking it should be like a five million dollar plus it would have if we launched more States"
Pending
Happy Dad initially launched in California and is now in 16 states, with the company being approximately 18 months old.
"we only launched the state of California first yeah about 18 months old now and you know we're still only in 16 States"
Pending
Happy Dad maintains full control over company decisions, including flavor development, and their decision to make Fruit Punch blue has resulted in it becoming their top-selling product.
"at the end of the day though we also have control of the company that we decide we decide what in the next flavors we decide if fruit punch is going to have blue because everyone's saying oh no fruit Bunch should have been red guess what it's our number one selling product now"
Pending
Happy Dad has the autonomy to make independent decisions and post freely on social media without seeking external approval.
"we don't have to go and ask anyone if that's okay so I think you know that gives us the freedom or even on our socials like we don't really have to get approval on what to post WE Post what we want to post"
Pending
The Happy Dad drink, promoted across Nelk's channels, sold out rapidly in California.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad drink achieved a complete sell-out in California within a two-hour timeframe.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad faces a challenge of high demand across many locations but limited availability, which is a positive but unsustainable issue.
"the product is wanted almost everywhere but we're not available everywhere it's a good problem to have but it could only have that problem for so long you know"
Pending
Happy Dad products sell quickly upon being seen, with store displays often selling out within one to two days.
"if it's seen it's purchased you know when you go on like our Instagrams and you see like these store displays those displays are usually wiped within like a day or two"
Pending
Consumers may not actively seek out Happy Dad due to past experiences with inventory shortages and unavailability in certain stores or states.
"people aren't necessarily always looking for it because they're assuming it's not available at that store because they've heard about our inventory shortages or you know how quick it sells or just it wasn't available at this chain or at this in the state or whatever it is"
Pending
Happy Dad is considering placing ATM machines in bars and restaurants that stock their products.
"we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
The idea for Happy Dad's beef jerky originated from a fan's suggestion.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Nelk's beef jerky concept was proposed by a fan.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
A lesser-known aspect of Nelk is the strong bond and affection among its members.
"one thing people don't know about milk is behind the scenes these guys love each other"
Pending
The members of Nelk are highly supportive of each other and willing to go to great lengths for one another.
"these guys will do anything for one another"
Pending
Nelk members actively check in on each other during difficult times, demonstrating genuine care and support.
"if Kyle would have heard that I'm having a bad day I would have got you know someone would have said like yo John's feeling down I would have I know I would get like a random text from like hey bro checking on you how's everything"
Pending
The friendships within Nelk are authentic and extend beyond their on-camera personas, with members supporting each other through challenges.
"and that's and it's like and it goes both ways if he's having a bad day if he's having his moments and that's one thing people don't know it's like it's a real friendship this is not just for the camera"
Pending
The speaker values their genuine friendships within Nelk, emphasizing that the relationships are based on care and affection rather than solely on professional networking benefits.
"this is why I love being here it's like these guys are like my real friends they're not just creators who are just like oh yeah John's connected John knows this person that person on let's have John around because he could get this person on the podcast like that's not really about that I think that's a plus but I think they really care and love me and and I feel the same with them"
Pending
Happy Dad plans to launch in Canada this summer, with a possible start in late spring.
"we're gonna launch this summer maybe even late spring"
Pending
Happy Dad is expanding its product line to include beef jerky.
"um we're gonna come out with another consumer goods product why jerky"
Pending
Nelk is expanding its product line to include beef jerky.
"um we're gonna come out with another consumer goods product why jerky"
Pending
The Happy Dad drink sold out across all of California within just two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
The Happy Dad drink, promoted through Nelk's channels, achieved a sell-out in California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad is rapidly expanding its workforce, hiring 5-7 individuals every 1-2 weeks, with a current staff of approximately 50 employees.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Happy Dad's employee numbers have grown from 5 a year ago to 16 in November and now stand at around 50.
"in November we were at 16 a year ago this time I think we're at five"
Pending
Happy Dad is exploring the deployment of ATM machines in venues that serve their beverage products.
"we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
The idea for Happy Dad's beef jerky product was a fan-generated concept.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Nelk's beef jerky product was conceived from a fan's idea.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
The Nelk team demonstrates extreme loyalty and support for each other.
"these guys will do anything for one another"
Pending
Nelk members actively reach out to check on each other's well-being during difficult times.
"if Kyle would have heard that I'm having a bad day I would have got you know someone would have said like yo John's feeling down I would have I know I would get like a random text from like hey bro checking on you how's everything"
Pending
The friendships within Nelk are genuine and not performed for the camera, indicating authentic mutual support.
"and that's and it's like and it goes both ways if he's having a bad day if he's having his moments and that's one thing people don't know it's like it's a real friendship this is not just for the camera"
Pending
The speaker's positive experience with Nelk stems from their genuine friendships, which are based on mutual care and affection rather than solely on networking opportunities.
"this is why I love being here it's like these guys are like my real friends they're not just creators who are just like oh yeah John's connected John knows this person that person on let's have John around because he could get this person on the podcast like that's not really about that I think that's a plus but I think they really care and love me and and I feel the same with them"
Pending
Happy Dad is diversifying its product line beyond beverages and is set to release beef jerky.
"we're going to come out with another consumer goods product why jerky"
Pending
Nelk is expanding its product line beyond merchandise and is set to release beef jerky.
"we're going to come out with another consumer goods product why jerky"
Pending
Happy Dad drink achieved a sell-out across California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
The Happy Dad drink, promoted via Nelk's platforms, sold out in California within a two-hour period.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad is experiencing rapid hiring growth, bringing on 5-7 employees every 1-2 weeks, with a current workforce of approximately 50.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Happy Dad's employee count has surged from 5 a year ago to 16 in November and is now around 50.
"in November we were at 16 a year ago this time I think we're at five"
Pending
Happy Dad is considering placing ATM machines in bars and restaurants that serve their beverages.
"we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
The idea for Happy Dad's beef jerky product originated from a fan.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Nelk's beef jerky product concept was proposed by a fan.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
The members of Nelk are characterized by their strong willingness to support each other.
"these guys will do anything for one another"
Pending
Nelk members actively offer support and check in on each other when someone is experiencing a difficult time.
"if Kyle would have heard that I'm having a bad day I would have got you know someone would have said like yo John's feeling down I would have I know I would get like a random text from like hey bro checking on you how's everything"
Pending
The friendships within Nelk are genuine and not performative, indicating authentic mutual support beyond their public image.
"and that's and it's like and it goes both ways if he's having a bad day if he's having his moments and that's one thing people don't know it's like it's a real friendship this is not just for the camera"
Pending
The speaker values their genuine friendships within Nelk, highlighting that the relationships are built on mutual care and affection, not solely on professional benefits.
"this is why I love being here it's like these guys are like my real friends they're not just creators who are just like oh yeah John's connected John knows this person that person on let's have John around because he could get this person on the podcast like that's not really about that I think that's a plus but I think they really care and love me and and I feel the same with them"
Pending
Happy Dad is expanding its product range to include beef jerky.
"we're going to come out with another consumer goods product why jerky"
Pending
Nelk is broadening its consumer goods offerings with the introduction of beef jerky.
"we're going to come out with another consumer goods product why jerky"
Pending
Happy Dad drink sold out in California within two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
The Happy Dad drink, promoted by Nelk, sold out across California in just two hours.
"we have the YouTube channel yeah Kyle's Channel merch the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad is undergoing rapid hiring, adding 5-7 employees bi-weekly, with their current staff at approximately 50.
"we're hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees"
Pending
Happy Dad's employment has grown from 5 a year ago to 16 in November and is now around 50.
"in November we were at 16 a year ago this time I think we're at five"
Pending
Happy Dad is considering installing ATM machines in bars and restaurants that serve their products.
"we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
The idea for Happy Dad's beef jerky product was initiated by a fan.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
Nelk's beef jerky concept was a fan-generated idea.
"this is actually a fan that pitched us the idea which is actually what board jerky was was another fan who pitched us the idea"
Pending
The Nelk team exhibits a high degree of loyalty and willingness to support each other.
"these guys will do anything for one another"
Pending
Nelk members demonstrate genuine care by actively checking in on each other during personal difficulties.
"if Kyle would have heard that I'm having a bad day I would have got you know someone would have said like yo John's feeling down I would have I know I would get like a random text from like hey bro checking on you how's everything"
Pending
The friendships within Nelk are authentic and not just for show, reflecting genuine mutual support beyond their public image.
"and that's and it's like and it goes both ways if he's having a bad day if he's having his moments and that's one thing people don't know it's like it's a real friendship this is not just for the camera"
Pending
The speaker values their genuine friendships within Nelk, emphasizing that the relationships are based on mutual care and affection rather than purely on professional connections.
"this is why I love being here it's like these guys are like my real friends they're not just creators who are just like oh yeah John's connected John knows this person that person on let's have John around because he could get this person on the podcast like that's not really about that I think that's a plus but I think they really care and love me and and I feel the same with them"
Pending
Happy Dad projected to have a $250 million valuation within the current year (2023, as the video was published in Feb 2023).
"I think happy Dad alone this year will be worth 250 million wow evaluation"
Pending
Happy Dad aims to be a billion-dollar company in the near future.
"and strategy for soon running a billion dollar company enjoy"
Pending
Kyle indicated Happy Dad is worth a quarter million dollars.
"Kyle's talked about it being worth the quarter million recently on a podcast"
Pending
Happy Dad plans to launch in Missouri, Michigan, Ohio, Wisconsin, Maryland, and Canada in the summer or late spring.
"These latinx five states are launching next so Missouri Michigan Ohio Wisconsin Maryland Canada doesn't be a big one that one we're launching this summer maybe even late spring"
Pending
The initial investment for Happy Dad was around $1 million, which was quickly returned due to strong sales, but it could have been $5 million+ if more states were launched initially.
"um the product sold so quick you know it's about a million bucks it's actually not as much as I was expecting I was thinking it should be like a five million dollar plus it would have if we launched more States we only launched the state of California first"
Pending
Happy Dad is currently available in 16 states, but the company retains full control.
"we're still only in 16 States but at this at the end of the day though we also have control of the company"
Pending
Regulations prohibit giveaways directly related to Happy Dad.
"and then there's the ones that like no giveaways related to happy Dad"
Pending
Happy Dad's employee count has rapidly increased, from 5 a year ago to 16 in November, and currently around 50, with plans to hire 5-7 new people every 1-2 weeks.
"we are hiring five to seven new people every week to two weeks right now this second we're at somewhere around 50 employees okay um in November we were at 16 uh a year ago this time I think we're at five"
Pending
Happy Dad drink sold out in California within two hours of its launch.
"um the happy Dad drink now sold out all of California in two hours"
Pending
Happy Dad faces a challenge of high demand in many locations where it is not yet available.
"one is like the product is wanted almost everywhere but we're not available everywhere it's a good problem to have but it could only have that problem for so long"
Pending
Happy Dad products sell out quickly once displayed in stores, with displays often depleted within a day or two.
"if it's seen it's purchased you know when you go on like our Instagrams and you see like these store displays those displays are usually wiped within like a day or two"
Pending
Happy Dad is considering placing ATM machines in bars and restaurants that carry their products.
"ATM machine we're thinking about putting these in some of the bars and restaurants that carry happy Dad"
Pending
Nelk plans to launch a beef jerky product this summer, leveraging their existing distribution in gas stations and convenience stores.
"we're gonna come out with another consumer goods product why jerky you know we have a lot of feet on the ground that visit the gas stations and the convenience stores"
Pending
Nelk's primary business components include merchandise, general e-commerce, and supplements.
"Nelk's business is really is merch um e-commerce in general um the stuff that we sell online supplements as well"
Pending
Nelk prefers to limit external sponsorships, with Kyle seeing more value in advertising their own merchandise and products.
"we don't like to do too many of those [sponsorships] Kyle likes that you know he sees more value and I agree with them and like advertising our merch or some of our own products with the full setting Gray"
Pending
The speaker believes the Nelk members genuinely care about him as a friend, beyond his networking capabilities for the podcast.
"and that goes back to the thing I was saying earlier is like this is why I love being here it's like these guys are like my real friends they're not just creators who are just like oh yeah John's connected John knows this person that person on let's have John around because he could get this person on the podcast like that's not really about that I think that's a plus but I think they really care and love me and and I feel the same with them"
Pending